My Stetson Story: Ryan Lovelace

A branded documentary celebrating Stetson's 150th Anniversary.

Ryan Lovelace is a born and bred Californian with an affinity for design and creation. In this video, Lovelace shares the memory of finding his late grandfather’s Stetson hat among his belongings and feeling the importance of this heirloom piece. He shares his process behind his passion, creating one-of-a-kind surfboards.



Written/Directed by Xiao Li Tan

DOP: Zack Spiger
Editor: Josh Dion

Client: Stetson